Notes on the book Lean Analytics by Alistair Croll and Benjamin Yoskovitz.

A new framework for approaching business strategy based on the growth stage the business is currently in. It contains keys and examples to identify the most valuable metrics according to the circumstances of the business at each moment.

There are also specific chapters on these six online business models. Some of the advice is applicable to their brick-and-mortar equivalents:

• E-commerce.

• Software as a Service (SaaS) for users.

• Mobile app.

• Media site with ads.

• User-generated content platform.

• Marketplace platform.