Professional information
I believe the best products are built on invisible foundations: clean data, rigorous validation, and a relentless focus on the user's feedback and perspective.
Currently at Ayesa working for Inditex (PULL&BEAR), I am shifting my focus from merely observing data to actively delivering insights and testing. My goal is to understand the product life cycle through the eyes of both the builder and the user. I prefer to spend less time asking "What happened?" and more time taking action by asking "What can I do to solve this?" This triggers a multitasking process (researching, testing, analyzing, drafting, building and delivering) all leveraged by AI.
When a tool doesn't exist to make our workflow faster or our data more reliable, I build it. Projects like Addocu, OmniZenit, and FindingExcellence were created to solve specific productivity and efficiency challenges.
I am currently refining my skills through an MSc in Data Science & AI. My focus is on using data to uncover deeper patterns, contextualized by qualitative insights from user feedback.
I mainly work with...
-Google Stack: Analytics, Marketing, BI, Cloud & AI.
-Development: Node.js, Next.js, Python, SQL, AI-Powered Agentic Systems.
-Management: JIRA, Linear, Trello, Notion.
-Additional: Excel, Tableau, Power BI, Hotjar, Clarity.
applying these frameworks...
-Agile: Certified Scrum Master, Product Owner, and Kanban practitioner.
...guided by these principles:
-Loops over Funnels.
-Get feedback early, deliver often.
-Retention is the foundation.
-Quality is a feature.
Personal Note:
I value polite honesty and a no-ego mindset. I believe in shared knowledge and mutual elevation: making my teammates' days better and ensuring we grow together. Success is only real when the people around you thrive as well.
Contributions:
- Writer and collaborator in Datola.
- Speaker at Measure Camp Madrid 2025.
- AI Workshops Coordinator in Ayesa.
Companies I have worked for in:
Academic credentials (5)
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