Professional information
► Currently exerting as a Digital Analyst at El Arte de Medir | Ayesa while working hand to hand with one of the biggest brands within the fashion industry as an Implant.
Responsibilities:
✔️Data extraction and generation of reports from the digital analytics tools from of the client.
✔️Generation of analysis, formulation of hypotheses and recommendations to clients based on data, as well as definition of objectives and KPIs for assigned projects.
✔️Carry out executions of data analysis focused on responding to the problems which may occur within the client atmosphere.
✔️Ponder and develop dashboards and reports.
✔️CRO analysis and pain point detection both on web and apps.
► Additionally, I balanced my work with a Master's in Digital Analytics, offered online by KSchool, from which I was given the highest mark: 10. Nowadays, I am enrolled in a certification program that covers key subjects, including Kanban Essentials, Professional Kanban, Scrum Master, and Product Owner. Upon completion, I will be certified in these areas, enhancing my expertise in agile methodologies and project management. (Kanban Essentials and Scrum Master certifications are already completed)
► Regarding personal projects and academic achievements, I am a graduate in Advertising and Public Relations from CESUGA. I have also obtained the Cambridge Certificate of Proficiency in English (C2), the highest level in English language.
► In order to pass the exam, I built a blog about Metal music on WordPress from scratch, with English as the primary language for practice. The blog is still active today, allowing me to refine my SEO and writing skills, as well as continuously improve and experiment with new ideas on WordPress. If you're interested in the topic, feel free to check it out at https://riffriot.com/.
► The combination of what I learned in my academic career, coupled with the more technical and analytical aspects gained during my professional experience, provides me with a more comprehensive perspective on the world of data and digital analytics within companies in the sales and marketing sector.
Responsibilities:
✔️Data extraction and generation of reports from the digital analytics tools from of the client.
✔️Generation of analysis, formulation of hypotheses and recommendations to clients based on data, as well as definition of objectives and KPIs for assigned projects.
✔️Carry out executions of data analysis focused on responding to the problems which may occur within the client atmosphere.
✔️Ponder and develop dashboards and reports.
✔️CRO analysis and pain point detection both on web and apps.
► Additionally, I balanced my work with a Master's in Digital Analytics, offered online by KSchool, from which I was given the highest mark: 10. Nowadays, I am enrolled in a certification program that covers key subjects, including Kanban Essentials, Professional Kanban, Scrum Master, and Product Owner. Upon completion, I will be certified in these areas, enhancing my expertise in agile methodologies and project management. (Kanban Essentials and Scrum Master certifications are already completed)
► Regarding personal projects and academic achievements, I am a graduate in Advertising and Public Relations from CESUGA. I have also obtained the Cambridge Certificate of Proficiency in English (C2), the highest level in English language.
► In order to pass the exam, I built a blog about Metal music on WordPress from scratch, with English as the primary language for practice. The blog is still active today, allowing me to refine my SEO and writing skills, as well as continuously improve and experiment with new ideas on WordPress. If you're interested in the topic, feel free to check it out at https://riffriot.com/.
► The combination of what I learned in my academic career, coupled with the more technical and analytical aspects gained during my professional experience, provides me with a more comprehensive perspective on the world of data and digital analytics within companies in the sales and marketing sector.
Companies I have worked for in:
Ayesa El Arte de Medir BSD Digital Group Bysidecar RiffRiot | Metal Music Blog
Academic credentials (4)
+ Info
