Las diez caras de la innovación

The Ten Faces of Innovation by Tom Kelley is about people-centered innovation. It presents ten roles that can be adopted to foster innovation:

  • Learning roles. They focus on research and experimentation to come up with new ideas.

  • Organizing roles. They take care of coordinating the team's work and overcoming obstacles.

  • Building roles. They focus on shaping the customer experience and communicating the value proposition.

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