Qué es GROKKING y por qué lo debería conocer un Product Owner

Explore the concept of grokking and its application in agile development and artificial intelligence. Learn how to reach a deep, empathetic understanding of the customer, and why this connection is key to creating truly valuable products.

More information

  1. Fuller, R., & Kruchten, P. (2021). "Blurring boundaries: Toward the collective empathic understanding of product requirements." Information and Software Technology. https://doi.org/10.1016/j.infsof.2021.106670

  2. Atanassova, I., Bednar, P., Khan, H., & Khan, Z. (2024). Managing the VUCA environment: The dynamic role of organizational learning and strategic agility in B2B versus B2C firms. University of Aberdeen Business School. https://doi.org/10.1016/j.indmarman.2024.12.008

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